Abraham Chera | (347)-331-3366 | cheraabraham@gmail.com

SUMMARY

Results-driven Marketing Director with over 7 years of experience leading high-impact marketing strategies that drive revenue growth, audience engagement, and brand expansion. Proven expertise in SEO, digital marketing, branding, fundraising, and campaign execution, with a track record of increasing organic traffic by 300%, doubling onsite revenue, and securing $1.4M+ in fundraising for new programs. Adept at managing cross-functional teams, optimizing marketing operations, and leveraging data-driven insights to enhance customer retention, engagement, and conversion rates. A visionary leader who combines creative innovation with analytical precision to deliver measurable success.

SENIOR MARKETING MANAGER

Magen David Yeshivah, Brooklyn, NY / Dec 2019 – Present

  • Led a full-scale rebranding initiative, strengthening brand presence and increasing community engagement through targeted messaging and an enhanced visual identity, resulting in a 50% growth in social media followers and an 80% increase in website traffic.

  • Developed data-driven marketing strategies, increasing parent engagement by driving email open rates from 40% to 75% through targeted outreach and personalized communication.

  • Orchestrated promotional events, increasing turnout from 30-40 students to 100-150 students per program, significantly enhancing engagement and participation.

  • Spearheaded the creation of a cutting-edge online learning hub, expanding access to remote education and increasing student engagement through interactive and adaptive learning tools.

  • Managed and streamlined content creation for 750+ faculty members across various platforms, ensuring consistency and alignment with institutional goals, while enhancing workflow efficiency and content delivery strategies.

  • Spearheaded high-impact fundraising campaigns, raising over $1.4M+ for school programming that previously did not exist, expanding educational opportunities and resources through strategic donor outreach and digital engagement initiatives.

  • Transformed marketing operations by streamlining cross-functional collaboration between IT, fundraising, design, and event planning, resulting in increased efficiency and cohesive brand messaging.

  • Implemented an after-school program, increasing student participation from 80 to over 200 per season, strengthening engagement and enrichment opportunities. Assessed marketing initiatives to identify high-performing campaigns, reallocating resources to maximize outreach and impact.

CHIEF MARKETING OFFICER

Pet Life, Edison, NJ / May 2019 – Dec 2019

  • Boosted daily website engagement by 40% and doubled visitor time-on-site, achieving a 102% increase in session duration within 90 days through strategic content optimization and user experience enhancements.

  • Expanded organic keyword rankings from 500 to 5,000+, driving a 300% surge in organic traffic and improving search engine visibility for high-intent keywords.

  • Boosted online presence, improving company rankings from 2.1M to the top 100K in the US, which directly contributed to doubling onsite revenue within 90 days through enhanced visibility and audience engagement.

  • Developed and executed comprehensive SEO strategies, enhancing domain authority through high-quality backlink acquisition, keyword optimization, and technical SEO improvements, resulting in higher search rankings and increased organic traffic.

  • Led targeted email marketing campaigns, boosting open rates from 40% to 75%, which directly contributed to a 20% increase in customer engagement and a 15% rise in repeat purchases.

  • Designed and executed high-impact social media campaigns, driving 28K+ engagements on a single post and increasing overall audience reach and brand visibility by 60%.

MARKETING/GRAPHIC DESIGN

Dlux Advertising, Wilmington, DE / Apr 2018 – Apr 2019

  • Prepared illustrations for both print and digital material.

  • Managed 5 advertising projects per week under tight deadlines.

  • Met with clients & supervisors discussing designs and making necessary changes.

  • Developed graphics and layouts for product illustrations, company logos and websites.

  • Recommended modifications to products, packaging & production processes improving the final delivered product while increasing customer retention by 14%.

  • Lead product development personnel on product specifications such as color theory and design principles.

GRAPHIC DESIGN/ IT MANAGEMENT

Endurance Home Warranty, Wilmington, DE / Mar 2017 – Apr 2018

  • Developed 300+ graphic design projects (email campaigns & presentations)

  • Devised a 2 month strategy and reserve of emails logged for holidays, events & deals.

  • Created a 3D virtual reality house describing products covered under policies.

  • Produced promotional and material designs for business cards, brochures, pamphlets, banners & membership cards.

  • Configured, monitored, and maintained computers for viruses and malware prevention.

  • Analyzed equipment performance records to determine the need for repair or replacement.

  • Operated master controls to monitor employee computer systems and deny access to nonwork-related websites.

  • Set up and managed hard-line phone systems along with softphone systems for over 50 phone lines and extensions.

 

ROLE SPECIFIC SKILLS

Hard Skills

  • Integrated Marketing Communications

  • Demand Generation & Lead Nurturing

  • Customer Acquisition & Retention

  • Multi-Channel Campaign Management

  • Conversion Rate Optimization (CRO)

  • Market Research & Competitive Analysis

  • Strategic Brand Positioning

  • Paid & Organic Social Media Strategy

  • Growth Marketing Strategy

  • SEO & SEM Strategies

  • Data Analytics & Market Segmentation

  • A/B Testing & Performance Optimization

  • CRM Systems & Marketing Automation

Soft Skills

  • Creative Problem-Solving

  • Effective Communication & Storytelling

  • Adaptability & Critical Thinking

  • Cross-Functional Collaboration

  • Social Media & Influencer Marketing

  • Performance Metrics & Data Analysis

  • Corporate & Nonprofit Fundraising

  • Public Relations & Brand Storytelling

EDUCATION

Academy of Art University, San Francisco, CA

Bachelor of Fine Arts – Game Development (Dec 2015)

TECHNOLOGY & TOOLS

  • Advertising & Campaign Management: Google Ads, Meta Ads

  • Marketing & Analytics: Google Analytics, Google Tag Manager, Ahrefs, SEMrush, SEO Optimization, Paid Ad Campaigns

  • Design & Branding: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Graphic Design, UI/UX, Video Editing (Premiere Pro, After Effects)

  • CRM & Email Marketing: MailChimp, Constant Contact, HubSpot CRM, ActiveCampaign, OneCause

  • Web Development & Automation: Shopify, Wix, HTML/CSS Basics, Zapier, Google Tag Manager, Website Optimization